Red Bull

This video utterly amazes me, the artistic ability, the editing, the filming, the sketching for the rhythm, and above all the creativity. Simply put, this video is one of absolute excellence and is a sterling piece of entertainment, both visually and sensibly.

I find it a bit odd that the video was an entry for "Redbull Art of Can" a contest sponsored by the energy drink Red Bull in 2005. It is a contest in which participants create sculptures made out of Red Bull cans, which is why I did not find this video to be commonplace. It does not contain any form of tangible art.



Yet, it is a true masterpiece.

This video makes me extremely thirsty for Red Bull especially in the ending, I think that it should be a commercial for Red Bull in that it is extremely memorable and it makes the product appealing. The video would make a better commercial though if it was shorter and maybe if it had female hands so that it would appeal a bit more in using sex to sell. The male hands assist in using sex to sell, from a female standpoint, but I believe that more men than women are the consumers of the energy drink.

I think that the use of blending and overlay is absolutely perfect in the video, the creator was of editing genius, and that is a certain understatement. They use every aspect of filming and art, in a way that not only attracts artists but everyone equally.

I admire the sound sketching abilities the creator of the video has, it must have been virtually impossible to create a video in which there was a rhythmic and “catchy” beat since the can makes sounds in pretty much the exact same frequency range.

When I think about the overall effect of the video and my true appreciation of it I can’t help but to consider my background and my bias in the review of the video clip. I am getting a minor in graphic design, I have taken a few film classes, I have been doing art and have been very fascinated in it for years, not to mention that it runs in my family, and I also have a background not only in playing music but in composing it as well. I can not help it, I have to appreciate the effort that has been put into the video, but I wonder if other people appreciate it in this manner as well, especially those who have no background in the visual or musical arts.

Considering the number of 5-star reviews the video received it must have been appealing to many people, however those people may have all been artistic.

*Please, would someone who is not artistic leave me a comment stating whether or not you enjoyed this video and further more whether or not you considered the work involved in creating it when viewing it for the first time. I would greatly appreciate it.* ~Thank You!