Obsession

This add is disturbing and yet it is extremely true. Bulemia Nervosa is a serious condition that many people have, mainly women. This add uses the name Obsession, the name of a cologne and uses a model hunched over a toilet. With out the toilet in this image, it looks almost like a normal add would. Thus the shocking reality of it all.

The woman in this image is about the same size, even a bit bigger than a lot of the models that they use today, and clearly she is very unhealthy and has an eating disorder. The girls in advertisements are role models for all women, they set a standard. If the models have eating disorders, there is no way to achieve that look, unless you have an eating disorder. Therefore Calvin Klein, Gucci, Chanel, Dolce Gabbana, and Victoria’s Secret are all promoting not only their make up, perfume, clothing, and accessory lines, they are promoting anorexia, bulimia, and also combinations of the two.

Until recently the companies refused to note this connection and kept their models starving to advertise their products. I am happy to say that the skinniest of the models as well as the models that have eating disorders and keep fainting are being banned from modeling currently, mostly in France, until they gain weight and establish a healthy eating routine. This is something that should have been done long ago, because the millions of girls these models have affected world-wide have already been psychologically and most likely physically