Calvin Klein, Add

This add is a very appealing one. First of all, the man Mark Wahlburg, better known as Marky Mark is basically a sex icon, such as Marylin Monroe. Marky Mark is such an icon for he is a great actor and he is also a rapper. The use of icons in adds is very effective in that many people will recognize the face and it is therefore a use of ethos in that Calvin Klein chose to utilize a person that we are familiar with. Also the name Calvin Klein itself is a usage of ethos along with the symbol or logo “cK”.

This add uses sex to sell in that it shows an attractive male with out a shirt. His body position is also effective in this add because it is suggestive in that he has his thumb resting on his pants, which is folding them down a bit. Also the fact that the jeans and boxers are in such high contrast in comparison to the rest of the photo, that draws your eyes to that specific area, which is the area that induces sex appeal.

This ad is very effective in grabbing the viewers attention, however, it is not so good in my opinion at actually selling the jeans, for in this particular photograph you can not even see the product other than from the zipper up. This add however is a bit effective in that the name stands out quite a bit and that it has a certain ethos to it, as does the image of Mark Wahlberg.